Facebook Advertising??

We've been running a test using Facebook advertising to promote pages and articles for several months.

Here are the results...

1. We did get likes and even a few users that replied.
2. We did get some attention
3. We wasted our money!

This is a very odd time for the on-line entities who are pushing advertising down our throats. They all say that their system works better than everyone else's does, but is that reality or just another story?

Testing all sorts of on-line advertising, including Facebook, Exact Seek, Yahoo/Bing, various advertising networks, blog posts, bookmarking sites, Twitter, Google+, banner advertising and just about everything we found one thing in common among all of them. Nothing returned enough results to justify the payout. Even print ads were not high enough payback on investment.

So, what worked? Surely something must be worth doing? Right??? Yes, there was something that worked better than all of the rest. It was face-to-face selling. Yes, the good old meeting worked best. A little time spent, and there was a new customer, who then told two friends, and so on, and so on. The growth from a personal approach is what really returned a significant gain in paying customers.

Does that mean that on-line advertising is a waste? No, I wouldn't go that far, as chances are that the customers did see the advertising which re-enforced their decision to buy from us, but it surely was not the golden egg.

So, now you know that advertising is good, but not good enough to make everything better. Next time you see a FIOS or Verizon Wireless commercial on TV, think about it. Did it make you change you mind, or just remind you that you have your own opinion. A friend telling you that s/he loved their service might sway you, but that ad? Not likely!

There you have it! Advertising in the new world.. different and yet still the same as it always was.

Your comments are welcome!


Posted on 30 Apr 2014, 16:22 - Category: Our Online World
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ISPs of the past..

How do you feel about the Net Neutrality Rules loss the other day by the FCC? It can be delayed by an appeal and new laws written, but is it too late regardless?

I was once an innovator at a large LOCAL ISP in New York. We covered downstate NY, CT and North and Central New Jersey via dialup, T1, T3 and DSL. We had over 200 dialup numbers. We had three OC12 lines and served up Covad and Rhythms DSL nationwide. I was a part of the creation of Sendmail as well.

Still, our connections were made by the phone companies. They charged a bundle to give us the right to serve you. It was tough, and eventually a losing battle.

As soon as the Internet looked like it would become profitable the phone and cable companies had a field day destroying the local ISP. The telecom act of 1996 slowed it down a bit but never really stopped "innovation" as Verizon words it.

Today we face a tough decision. Should we blast the companies that helped us then destroyed us? Should we accept it and watch the paywall build continue? Should we find another way to innovate and bring back the old Internet with the new features we have now?

I know there is no way to go back. Too much money controls it now. The only way to fix things now is to do another breakup like in 1996 and again, slow things down.

Perhaps some day we'll talk about the Internet like CB radio. Until then we need to fight for what we have left which by the way is more, but less at the same time.

I was there. Al Gore wasn't!

Posted on 15 Jan 2014, 12:12 - Category: Our Online World
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WebSTABLE.Net returns..

It has been a long time since the big dot-com bubble burst in 2001. Many of us were not even on the web then, yet it still exploded like a super nova! The Internet all but fell apart. Things seem to have come together rather nicely since then.

At the time (2001), I was working for an Internet company known as WebSTABLE, Inc. I ran the show. The chief network engineer and systems architect for all that was WebSTABLE. That included some older names which made the transition like Specialty Data and Communications Corp (specdata.com and spec.net) and some new names like spectrumdsl.com which was serving up DSL from both Rhythms and Covad out of Garden City, New York.

Well, those days are gone as WebSTABLE went pop in 2001 when the Internet itself came into question. The question was, how could anyone make money at this? Well, now in 2013 we have proven that many can do just that. There's Google, Yahoo, Bing, Microsoft, Apple, Samsung, Time Warner, Verizon, Cablevision, Lightpath, Level III, and the list goes on! We've come a long way!

In remembrance of WebSTABLE, my company, Your Data Center Incorporated has procured the domain name webstable.net and added it to the list of many names we have that reflect who we are, what we do and where we are from.

Webstable.net was the parent company website of WebSTABLE, Inc in the day. That day was a long time ago, but if you check it out on the way-back machine you can get a glimpse of the past. It was the beginning, and it was great to be a part of it.

Today, Your Data Center Incorporated does not provide DSL services but we do provide just about everything from network installation all the way up to website hosting, and we now do it from three continents. So, is it time to celebrate? Maybe not, but we would sure love it if you came along for the ride as we sail through to the next big thing. What is that? Check out all of our websites and find out :-) wait for it....

Al Thiel, President/CEO, Your Data Center Incorporated


Posted on 29 Oct 2013, 17:31 - Category: Our Online World
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Facebook Outage

It is 10:00 AM on March 20, 2012, in New York, on the East Coast of the United States, and.. poof! Facebook displays empty pages! Is it down? Is it just you? who knows?

Does anybody notice? You bet, but of course there is nothing on their web page to comfort users or to confirm the outage.

We know that things go wrong from time to time, but nothing? Come on Facebook! Get with it!

On the 7th of March Europe went dark for some hours. I guess it is our turn now...

Vent with a reply... if you notice.. lol



Posted on 20 Mar 2012, 10:12 - Category: Our Online World
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Are the Hacks over?

Lulzsec has said openly that they are done with their 50 day tour of hacks.

Apparently Lulzsec didn't just go away though. The new kid on the block is Anonymous! They are not new, but new to taking on the high profile hack game.

Are we safe, and do we have to worry about what has already happened? Well, that is a very good question...

I believe that Lulzsec compromised more data and agencies than they have made public, and they may have a lot stored up for a big bang when we think they are done and have let our defenses down. So are they or aren't they going to go out with a big bang? Time will tell, but for now they are done... and Anonymous is the new old kid on the block.

Keep the radar on deep scan as some group will want to make the next headlines, and based upon just how easy these hacks were... you could be next!


Posted on 27 Jun 2011, 16:11 - Category: Our Online World
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